Internet assistance for men looking for a bra

Many women like to receive lingerie as a gift. But most men are still not too keen on shopping for a bra for them. So Hunkemöller has created a special section for “men only” on their website. There, men can select lovely lingerie for their partner in the privacy of their virtual world and order it on line.

This Internet service for men has expanded the clientele of market leader Hunkemöller substantially. And Hunkemöller also reaches new target groups through its shop-in-shop format in several V&D stores.