14-6-2006
Vendex KBB has a new name: Maxeda
Today Vendex KBB becomes Maxeda. This new name marks a new business philosophy and a new direction for the retail group. Each format of Maxeda will retain its own name, unique identity and market positioning. The formats will work together to develop winning strategies across Europe. Maxeda embodies a new ambition, a new culture and a desire to achieve retail leadership in all its formats.
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